Six Main Reasons You Will Not Find Success Having A Blog Site
- The goal of your blog is not clear
- You get frustrated with all the technical tasks
- You don't commit to both content and marketing
- You don't look at it like a job
- You get tired of it and Quit or get lazy and stop posting regularly
- You don't love what you do
You definitely hear all the various success stories people have blogging.
You hear about how so-and-so makes $10,000 extra month after three months, or how another stay-at-home mother is able to be the main breadwinner in the family after starting a blogging project.
It's got to be the easiest thing in the world right?
Don't Buy Into All the Hype!
There are plenty of people who do make good money blogging, but the vast majority of the time it doesn't come fast or easy. And for every successful blog, I'm sure there's 1000 people who give up after a few months and stop blogging altogether.
Now I'm not trying to discourage anyone, but just like anything else in life – nothing is easy. Just like how you hear people in the entertainment industry talk about their overnight success. You will hear them say, “funny thing is it only took me 15 years to become an overnight success.”
That's because you only hear about the successes. People don't write about their failures usually, unless they are now successful and discuss the ups and downs of their journey to success.
People who fail don't write books on failure. And if they did you probably wouldn't find it anywhere anyway because obviously it was a failure.
My list of six reasons you will fail at blogging if the below items describe you:
Reason Number One – The Goal Of Your Blog Is Not Clear
One of the things you need to do when you start a blog is figure out what you want to write about. And on the flipside, you also need to have an idea of what your readers want to hear about.
Are you solving a problem? Are you ranting about politics? Are you instructing people on a certain subject?
Your readers should be able to figure out what your blog is about. You have to have some sort of subject matter theme in order to have the best chance to create a community of readers who will come back to read your posts in the future.
If you randomly jump from idea to idea or topic to topic, then you can get distracted readers.
Now if you're selling point is your personality or the way you talk about any subject, then this may work because the readers are interested in your opinions more than a certain subject matter.
Reason Number Two – You Become Frustrated with the Technicalities of Maintaining a Blog
When you start a blog you often think that this is easy I'll just do it all myself. A lot of times people will get overwhelmed with the technical aspects of creating and maintaining their blog.
You may love writing and you may love your subject matter, but you don't like dealing with themes, plug-ins, Web security, promotion, graphic design, and everything else that goes along with having a blog.
You may become frustrated and just decide that it's not worth it and quit.
But you have to remember that there are reasonable resources out there available that won't cost you an arm and a leg to take care of many of the technical aspects of your blog.
Or you may find a partner who loves the technical side of things while you love the content creation side of things. And together you could have a good blogging team.
Reason Number Three – You Don't Commit to Both Content Creation And Marketing
Just because you may create great articles and posts on your subject matter, it doesn't mean anyone will ever see it unless you do something to help drive traffic to your site.
Most people just focus on creating the content and have no thoughts whatsoever on promoting it.
So you never see increased traffic, and you get frustrated. Again you quit.
Most professional bloggers realize that promoting your post, articles, and content is just as, if not more, important than the content itself. While I believe if you don't have good content then what's the point, I do believe that without people seeing your content then what's the point also.
You have to have both.
So you can either figure out how to promote your content and actually do it, or you can find someone to help you do this whether it is a blogging partner or through promotion services that will help in these areas.
Reason Number Four – You Don't Look At It Like a Job
While blogging can be a hobby, it will never really amount to much unless you at some point start treating it more like a job.
You may have accidental success which some people do with a hobby blog, but it will never reach its true potential until you start taking it seriously.
That means you work at it consistently, even at times when you may not feel like it.
This also doesn't mean you have to not like what you're doing, you can like your job. One of the best things about blogging is you get to pick the subject matter, so just make sure you pick one you like.
If you never look at it as more than a hobby, then you are unlikely to put in the time and effort that it takes to make it a success.
Reason Number Five – You Get Tired of It And Quit
Most of the previous reasons can lead you to this point. Basically you lose interest, you stop working on your site and content regularly, and then you stop altogether.
Many times this happens because people have unrealistic expectations about how long it takes for a blog to start being successful.
Part of the problem for this is all the stories of how people became successful overnight blogging. It's kind of like the late-night infomercials about how you can quit your job by flipping real estate with nothing down even though you have shady credit.
“If it's too good to be true, then honestly it probably is.”
Most of the more reputable bloggers will tell you that it took them a few years to really start seeing increased readership, engagement, or income generated from their site.
And that's why you have to pick something that you love to do and match it with something that readers want to know about.
You have to be able to sustain your drive to continue to post and create good content even though you know for a while no one will ever even see it.
But when word does start getting around and people start sharing your content with other people, it can start a snowball process. No mistake about it though, it is a slow roll in most cases.
So if you're not willing to be patient for this long, then you probably don't need to start a blog because you will probably quit before you become successful anyway. So why waste your time.
And that's not me trying to be mean, it's just the way it is.
Reason Number Six – You Don't Love What You Do
This point will generally mark the difference between success and failure. If you don't love what you are doing, then you won't keep at it. You won't put out good content because you really don't care about it that much.
And if you don't keep at it for the length of time it takes for your blog to catch traction, which can be several years in the majority of cases, then you will fail as a blogger.
If you'd don't provide good content, then chances are you'll also fail as a blogger because you'll fail to create a community of faithful followers who are interested in your future content.
So it's very important that you ask yourself, “why do I want to start a blog?”
If it's because you want to make easy quick extra money, then this may not be a successful project for you.
But with the right outlook, the right amount of patience, and equally important persistence, you can make it a success. With this success you can make good income as well. And honestly, the sky's the limit.
One of the most appealing aspects you will find is that you can have success with very limited resources. You will be hard-pressed to find another avenue for success where 99% of what is required is comprised of your personal time and effort instead of a large amount of money.
Don't get discouraged. You can succeed if you want it!