Essential Elements for Good On-Page SEO You Must Use To Ensure Better Search Engine Rankings
The term on-page SEO (Search Engine Optimization) refers to a set of unique practices that are applied directly on a page in order to improve search engine rankings.
Using on-page SEO techniques ensures your codes and content adhere to Google’s optimization requirements.
They also help to ensure you don't forget to include the most critical ranking factors major search engines use to rank sites.
Simply put, on-page SEO can make or break your rankings.
The following information will provide you with a closer look into some of the most essential on-page SEO factors that you should focus on:
1. Picking a Focus Keyword
A focus keyword refers to the main keyword you intend to use to draw in people’s attention which is searched for so they find your posts.
If your blog happens to be in a highly competitive niche, then it is most likely that you will have to compete with some well-established and reputable firms for popular keywords.
When faced with this kind of predicament, you can garner increased organic traffic using long tail keywords.
You should always keep in mind that your audience are human beings and not search engines.
As a result, they won’t just type in one keyword in search engines.
They will probably use key phrases.
This means your keyword focus can also be a phrase.
Yoast has the WordPress SEO plugin that allows you to pick a focus keyword from your individual blog posts.
It can also assist you to find similar keywords as you type in your focus keyword.
Once you have settled on a keyword for your post, WordPress SEO will inform or show you how many times you have used that specific keyword in different parts of your post.
2. Write a Good and SEO-Friendly Post Title
A good, effective, and SEO-friendly post title should be designed for humans and not search bots.
On-page SEO experts recommend that it contains your focus keyword and does not surpass 70 characters.
However, it should also be catchy.
Whenever your page appears on search engine results, the user will decide as to whether or not they want to click on your post based on the quality of its title and the short description provided in the search snippet.
The description may be altered from time to time by the search engine since search engines only display the most relevant aspects of your post, but the title will always remain the same.
Whatever SEO title you create, just make sure it clearly and precisely describes what users are in for if they click on the link.
Finally, avoid complicating your title.
Using too many words or being too technical might confuse the user, causing them to skip your post.
Being simple and direct means creating a title offering quality information from the very first glance, so the person seeing it becomes curious and clicks on the link to learn more.
3. Include a SEO Meta Description
Some SEO experts hold the belief that Meta description tags on site pages have become irrelevant.
However, there are many others who beg to differ.
Various research and studies have shown that using Meta descriptions for all your posts is a sound idea.
It offers a viable means of explaining a whole lot more about the pieces you write.
Meta descriptions also appear in social media platforms such as Google+, Facebook, and Twitter using Twitter Cards.
Once you know users are going to read your Meta descriptions, it is important that you make sure they are helpful.
You will also want to ensure you include the focus keyword or phrase somewhere within the Meta data for search engine purposes.
The standard limit placed on characters for Meta descriptions is about 155 characters.
You should try to place your focus keyword in the beginning part of the Meta description part as opposed to the ending part.
4. Categories and Tags
Categories and Tags provide you with an adequate way of sorting out your content, which is not only good for the reader, but also for yourself and search engine crawlers.
To give you a better understanding of how they work, envision your website as a book, with categories serving as the table of content, and tags as the index portion of it.
Make sure you provide categories and tags for every post.
5. Internal Link Building
Once you have learned the ins and outs of blogging, you will have sufficient content for your audience to read.
By adopting internal link building, you will be able to direct new readers to check out some of your older, relevant posts.
This is an ideal way to develop context between your current and prior posts so users can get a sense of your progression or growth, both as a website and as a business.
Blog platforms such as WordPress allow you to search for older articles right inside the post editors.
You simply press the link button in your editor and proceed to clicking on the option ‘Link to existing content’.
This will open up a search box where you will be able to dig through some of your older posts.
Once you find the most appropriate ones, you will just press the Add link button.
6. Ensure Images Have Titles & Descriptions
Most bloggers add images to their posts and articles in order increase the appeal of the articles.
This is a good practice and makes your articles more engaging and can provide additional information related to your topic.
Search engines have a hard time distinguishing what an image is about, though.
To help the search engines out, make sure you add a Title and Alternative Text describing the image.
This allows the search engines to include your images in their results when a person searches for content.
It also can get you results and “clicks” to your site when people look for images on the web.
7. Header Tags
Header tags are recommended by SEO experts to allow search engines in understanding the topic structures of your articles and posts.
These allow the search bots to “read” your articles in a sort of outline form.
Using the header tags, starting with the H1 tags and proceeding through the other header tags as they apply, allow you to make the processing of your posts easier to understand for the search engines.
“Bonus points” are believed to be given to your articles by Google if you comply with their standards which in theory should help your rankings, if not by just avoiding any penalties they may assess your article by not having these tags.
The content of your articles is what makes it worthy for a good search engine result position.
It is what most users hope to see, and what most search bots aim to find.
As a result, it is essential you always strive to create good and adequate content.
From a search engine optimization perspective, any good content should also possess the attributes mentioned above in order to be effective.
In addition, it must also be able to supply a demand for information and be linkable.
No one wants to read content that is dull and uninformative.
Each post you put up on your site has the potential to increase your search engine traffic significantly.
By choosing to adopt tested on-page SEO techniques such as adding Meta data to your articles, creating good headlines, and cross linking your old and new articles, you will sooner, rather than later, start to see their positive impact through increased traffic generation.